ABOUT

ABOUT

ABOUT

Each month we randomly pick a film maker and give him or her limited time, limited budget and one or more obstructions to create any short movie they like. We supply the lighting and promote the film as if it is our own commercial.

Obstructions
Together with other film makers we created a list of obstructions from which we will pick one or more to give to the film maker to work with, work against or work around. These obstructions can both be technical or conceptual. Mainly the obstructions are put in place to frustrate common practice in the process of making a film, so the film makers have to get creative in order to not fail the challenge.

ABOUT THE OPEN CALL

ABOUT

ABOUT

To participate all you have to do is sign up for our open call for a particular period and share the info about the open call with your network. Ever month we have a new open call for a working period of a month about one to two months in advance. This should allow for enough time to plan ahead.

POWERED BY ASTORA

POWERED BY ASTORA

POWERED BY ASTORA

No matter what the idea is, what camera is used, the experience level, where you film, Astora offers a complete strong and light weight solution providing bright, high quality LED lights. Ready to take on any creative challenge.

From 1x1 panel lights to large soft lights, each light is built for optimized performance in a strong and durable housing. They are easy and intuitive to work with and come standard with removable barn doors and remote control.

Check out more at astoralight.com

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CREATED BY STUDIO I HAVE POP™

CREATED BY I HAVE POP™

CREATED BY I HAVE POP™

The And Action film challenge was created by Jurjen Semeijn of Studio I Have Pop™. He based it on the 2003 Lars von Trier movie "The Five Obstructions". In this movie Von Trier challenges his mentor Jørgen Leth to make five different versions of his 1969 short movie "The Perfect Human", all with almost impossible obstructions to overcome. The film follows the creative process - Leth struggling to deal with the obstructions - and shows the solutions through the final films.

 "Astora asked me to come up with a campaign to promote their brand and products. They gave me a lot of freedom and I thought it would be interesting to take this freedom and pass it on. It would've be much easier and safer to controll all the variables, but safe never becomes great and it wouldn't be as fun." Jurjen says.

He continues "In our art and design studio the focus is often on proces and human interaction. We care about how people and brands act. Like with Astora we can say that it's a great product, but in stead we can also prove it in all kinds of circumstances. And even if we sometimes don't prove it, it will still be much more fun than regular advertising."

Studio I Have Pop™ handles all communication with the film makers and is responsible for the interviews on this website.

ihavepop.com

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No matter what your idea is, what camera you use, how experienced you are, Astora offers a complete strong and light weight solution providing bright, high quality LED lights. Ready to take on any creative challenge.

For the entire range see: ASTORALIGHT.COM

No matter what your idea is, what camera you use, how experienced you are, Astora offers a complete strong and light weight solution providing bright, high quality LED lights. Ready to take on any creative challenge.

astoralight.com

Follow the social media channels of Astora for more information, behind the scenes footage as well as product info and special offers.

Instagram: @astora
FB: facebook.com/astora

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